Next Generation Search Marketing Masterclass

Next Generation Search Marketing Masterclass

Adapting strategies to keep up with search’s evolution

Separately-Bookable Half-Day Masterclass,
18 April 2012, London , (09.00 Registration, 09.30 – 12.30)

Facilitated By:
Anthony Robinson, SEO Manager, Auto Trader

Due to social media and the proliferations of new devices search marketing is currently undergoing prolific changes, leaving brands in danger of being left with an outdated search strategy. Search is back at the top of the agenda, content is becoming ever more critical and the huge growth of mobile devices (including tablets) is changing the search game – you can’t afford to be left behind!

Brand Republic’s Search Masterclass provides an opportunity to review the customer journey and ensure your search strategy is fit for the purpose. Through in-depth and practical sessions attendees will look into the opportunities that ‘new’ search presents moving forward to ensure that you are optimised for success.

Achieving Outstanding Results In SEO
• Optimising your website to out-rank competitors
     o    latest optimisation trends
     o    key link building strategies
     o    creating notable content
     o    review SEO tools
• Indexing, competitor analysis, site ranking, page level info, site level info, on-page optimisation

Why & How Search Is Becoming More Social
• Driving content in the social space: which channels should you use and how?  
     o    improving your Facebook & Twitter visibility to influence SEO results
• Creating content to build engagement
     o    generating social chatter that enhances your brand

Maximising PPC To Achieve Optimum ROI
• Using PPC to connect with your target audience
     o    developing top-quality ad campaigns
• Explore the latest tools and tactics for effective PPC management
     o    optimising successful campaigns
• Advancing the structure of your PPC campaigns to stay ahead of your competitors and drive conversions to sales

Meaningful SEO Metrics: How To Measure Success Now
• Using analytics to measure marketing campaign economic performance
     o    are sales and revenue the best performance indicator?