Providing delegates with the secret ingredients to truly tapping into this market, understanding consumer behaviour and influencing purchasing decisions.
Now in its 7th year, Marketing's acclaimed event leads the way in helping you better engage with kids and sell to their parents. Bringing together Europe's leading kids' brands, this interactive, insightful and jam-packed day offers revealing case studies, the latest insight and game-changing ideas to truly tap into and maximise returns from this market.
LIVE Q&A WITH KIDS THEMSELVES A live market research session that will explore how kids media habits and relationships with brands are changing, and ultimately, what brands can do to get their attention - and business!
CROSS-INDUSTRY QUICK-FIRE CASE STUDIES From case study examples on diving in the SEA LIFE strategy and the art of Storytelling by Disney, to helping promote nutrition from innocent and selling books on a budget from Hot Key Books, this session has examples both big and glorious, and small and effective.
THE LATEST INTO PARENT BEHAVIOUR Co-founder of Netmums reveals what really works on Mums now? With parents holding the purse strings (or at least the bigger bucks), what are they responding to and how can brands tap into this behaviour?