Maximising Social PR
Protecting Reputation, Engaging Online Influencers & Safeguarding Future Strategies
5th Annual One-Day Conference, 17 October 2012, London
www.prandsocialmedia.com
Plus! Separately-Bookable Workshops:
Social Media Measurement Workshop
16 October 2012, London
Optimising Twitter For PR Workshop
18 October 2012, London
Register for the conference and workshops & save up to £149! Or why not bring your team & save £££s by taking advantage of our group discounts. Contact events@haymarket.com for bespoke packages.
Click here for full pricing information
Year-on-year, this renowned event brings together PR and communications professionals to take a fresh look at how leading experts and brands are using social media to protect reputation, engage online influencers and safeguard future social media strategies.
Delivering unrivalled insight into social communication strategies employed by the world’s leading brands, sessions covered include:
- Ownership in practice: Three brands share how they are developing and maintaining a conjoined approach for social media activities and how they have structured resource for best effect
- Intelligent monitoring & measurement: Explore how to efficiently monitor what is really being said about your brand to gain real insights and drive business change
- #Fail - managing the speed & scale of social media in a crisis: Hear how to manage your reputation online and the dos and don’ts of what to do when a crisis erupts
- Successfully engaging bloggers & journos: Identify the latest top tips on how to engage key influencers and bloggers and explore the impact social is having on managing media relations
- Global online communications: Overcome the complexity of global stakeholder management and how to tackle the global vs. local challenge
- What’s next? Explore how PR professionals can plan for future trends and stay ahead of the curve
Economise your time out of the office and join us at one of our half-day workshops taking place either side of the main event – book onto the conference and one workshop and save £50, or book onto both the conference and both workshops and save up to £149:
Social Media Measurement Workshop
14.00-17.00, 16 October 2012, London
Optimising Twitter For PR Workshop
09.30-12.30, 18 October 2012, London
Through over 100 hours of focussed research, PRWeek has built a conference designed to address the latest challenges in social media faced by PR professionals. We would also like to thank our official steering group who helped to shape the content of the programme:
Matt Grossman, VP Corporate Communications, EMEA, The Walt Disney Company
Ruben Govinden, Digital PR Lead, Transport for London
Simon Kleine, VP Corporate Communications, Europe, Russia and CIS, Western Union
Kerryn Dinsdale, Senior PR Manager, Barclaycard
Sophie Brendel, Head of Digital Communications, BBC
Sherry Adhami, Director of Communications, Beatbullying
