Partners
Appealing To & Acquiring The Mature Market
A One-Day Conference, 30 May 2012, Dexter House, London
“If you ignore this segment it will certainly be at your peril as this demographic holds the highest amount of wealth, is the largest part of society and an enormous business opportunity”
Jo Kenrick, Marketing Director of Homebase and Morning Conference Chair.
80% of the UK’s wealth is held by over 21 million 50-plusers*. The potential consumer spend from this demographic is huge! But many marketers make mistakes from the get-go by considering them to be ‘niche’. 1/3 of the UK population is not a niche market, and who they are, what they like and why they like it and how you can reach them is constantly changing – can you really afford to stereotype?
Making any assumptions on who this demographic are is a sure-fire way to fall at the first hurdle.
For 11 years, ‘Older Richer Wiser?’ has been the only UK event which looks at how to target, influence and acquire the mature market:
> Challenging Your Perception Of The Mature Market – Myths & Misconceptions
A guided, refreshed and insightful tour into the mindset and behaviour of this cohort
> Targeting By Experience Not Age
Going beyond profiling by age and looking closer at life stages, interest and economic circumstances
> Identifying The Right Routes To Tap Into An Ever-Changing Market
Investigating how and when to effectively use a mix of channels that reach this audience
> Talking How They Talk & Hitting Home With Your Words
Creating strong messages and tailoring your voice to influence and appeal to this unique demographic.
If your organisation is looking for business growth, then you need to attend this event to take a closer look at this segment.
Hear from 17 speakers, some of whom you would consider to be ‘traditional over 50s’ brands - and some you would certainly not - who have all been selected to come along and share their story on how they get greater returns by interacting and connecting with this “enormous business opportunity”.
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* Office of National Statistics 2012
