Part of the Guardian Media Group, Smooth Radio is the only national commercial radio station dedicated to the 40 plus audience. With presenters including Simon Bates, Mark Goodier, David Jensen and Emma B playing the greatest soulful sounds from the last five decades and today, Smooth shares its audience’s love of life and love of music.
Precise monitor analyse and draw insight from news, opinion and social content to help organisations identify what matters. Our Brand Insight team conduct social media research to support and inform decision making by marketing, innovation, digital and customer service teams.
- We use leading tools to mine vast volumes of social content for analysis by our sizeable and experienced team
- We know how to spot the underlying themes by using contextual understanding to uncover whats driving them and what they mean for brands.
- Our analyses combine quantitative rigour with qualitative flair to interpret our findings and identify actionable insights.
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Marketing to the older consumer
Consumer insights specialist
Unlocking the potential of the 50+ consumer is an increasingly important challenge in today’s market. These are complex and demanding consumers where insight and understanding is the key to the creation of successful strategies.
Wise Branding is a leading specialist in consumer insights among the 50+, helping clients to understand the targeting, needs and aspirations of this key demographic. Wise Branding expertise is grounded both commercially and academically, and helps to develop successful brands and communication in both product and service sectors.
We have helped commercial clients, and clients in not for profit and the public sector, including financial services, health care, care and retirement homes, a range of technology-based products, travel and holidays, media and retail.
The Big Window Consulting Ltd
The Big Window Consulting Ltd an award-winning psychology-based consumer, market and organisational research consultancy that helps clients develop and evolve their marketing strategies and tactics through a psychology based understanding of how emotions, thoughts, processes and motivations drive their decisions and behaviours. Apart from being very well versed in researching and marketing to the traditionally targeted groups, the team is vastly experienced in researching, and marketing to, the older consumer. It is leading the way developing approaches that have truly meaningful cut-through.
“CPD is the process by which a professional person maintains the quality and relevance of professional services throughout his or her working life.”
Haymarket Conferences is proud to be a Member of the CPD Certification Service, taking part in an initiative to increase standards of information provision to public and private sector professionals. Our events are now accredited for CPD points so that they form an integral part of your professional development.
As a CPD member our events are independently assessed to ensure they meet the exact criteria required to achieve a high standard of learning outcomes for delegates.
For further information about CPD please visit http://www.cpduk.co.uk.