Reputation Management Strategy
Building Trust & Strengthening Corporate Image
One-Day Conference, 27 November 2012, London
The summer of 2012 saw several companies go through the mill in terms of their reputation; few will forget the Olympics security issues or scandals of the financial sector in a hurry. And alongside corporate corruption and failings, the press zeitgeist for corporate-bashing has compounded the precarious nature of reputation in today’s business environment.
Yet there is evidence that the perception of the general public as to how corporations are behaving is directly linked to the extent to which they are willing to support those organisations. And with the continuing economic dip meaning consumers are tightening their belts more than ever, the competition for business in an already crowded marketplace is fiercer than ever.
PR Week’s Reputation Management Strategies conference seeks to help communications and reputation professionals navigate this treacherous landscape to ensure their organisation maintains a strong reputation and strong business performance. This premier event will provide you with practical insights into proactive reputation management strategies, and update you on efficient steps necessary for strengthening your reputation management efforts in the era of emerging social media platforms.
Join us in the dialogue with leading brands and organisations including Sky, Prime Minister’s and Cabinet Office, Boehringer Ingelheim, The Coca-Cola Company and more to, through interactive panel discussions and case studies, gain insights into:
- The tangible impact of reputation on business performance
- How to build reputational capital in the first instance
- The best ways to engage new and existing employees as brand evangelists
- Tools and metrics for measuring and evaluating your reputation communications strategy
- Effective management of reputation across social media and digital platforms
- Mitigating reputational damage in a crisis situation
- Steps to take to rebuild trust and credibility in the wake of reputational challenges or issues
Who Should Attend?
Through over 100 hours of focussed research, PR Week have built a conference designed to speak to those involved in strategic planning of communications and public relations, whilst also aiming to provide useful case studies for those working on the operational side.
The conference is targeted at a focused group of senior level executives, including SVPs, VPs, Directors/Heads and Senior Managers with responsibility & involvement in:
- External Affairs
- Public Affairs
- Reputation Management
- Corporate Communications
- Corporate Affairs
- Corporate Relations
- Corporate Social Responsibility