Youth Marketing
New Case Studies & Fresh Insights On Creating Better Brand Connections With Today's Youth On & Offline
A One-Day Conference, 9 October 2012, London
www.marketingtoyouthconference.com
One fifth of the UK population is aged 15-29 – how are you tapping into this market?*
Marketing Magazine’s Youth Marketing conference is the leading industry event that brings together the brightest minds in marketing and top brands to provide you with fresh and innovative ideas on how to target, influence and acquire the growing youth market.
This year's conference will delve into the most up-to-date information on how to engage early influencers with your brand. Hear how experienced youth marketers achieve success and what you can do to plan and implement winning campaigns. Don’t miss the chance to be inspired by new ideas, creative solutions and share experiences with your peers. Plus! Get the very latest insights on youth trends, attitudes, habits and behaviours.
Event highlights include:
- Building brand loyalty: examining how to acquire and retain your target audience to create lifetime value and return from the youth market
- Consumer insights: explore key elements of changing attitudes and mindsets, purchasing behaviour and media consumption habits
- Social media engagement: understanding social interests, building relationships with your target audience in the social space, getting your voice heard and measuring success
- Mobile marketing: ensure you are effectively integrating mobile into existing campaigns and discover how others are using mobile to communicate with the youth market
- Messaging, tone and engaging communications: creating dialogue with early influences that really matters and ultimately driving sales
The 2011 event received a 100% delegate satisfaction rate and featured expert insight from senior marketing professionals including:
- Selina Sykes, Senior Brand Manager, Lynx
- Mark de Quervain, Sales & Marketing Director, Vue Entertainment
- Jeremy Waite, Head of Social Media, Phones 4u
- Charlie Palmer, Senior Marketing Exec, Channel 4 & E4
- Jay Altschuler, Director, Global Media Innovation, Unilever
- Aurelia Noel, Head of Marketing, Europe, Urban Outfitters
- Rob Lowe, Marketing Manager, Nintendo UK
- Nick Dutch, Multi Media Manager, Domino’s Pizza
Feedback from previous attendees:
“A really informative and inspiring day full of different brands and people.” Red Bull
“Very insightful with big brands wanting to share their experiences” Ferrero UK Ltd
Who should attend?
Directors/Heads/Managers of:
- Marketing
- Brand
- Strategy
- Market Research
- Insight Marketing
- Consumer Marketing
- Student Recruitment
- Digital
- Online
- Social Media
* Office of National Statistics 2012
